Behind the Wheel: Leveraging Truck Driver Feedback to Build Stronger Relationships
We know what drivers want and don’t want. We've asked them, and they've told us.
You have the opportunity to ask them too.
Engaging directly with your drivers can provide insights into their preferences and pain points.
Behind the Wheel
The Sense Per Mile podcast starts conversations between drivers, carriers, and industry experts to address ongoing challenges. Gathering information from those at the heart of the industry, they share the most important insights into the real driver experience.
CDLLife shares valuable input from our engaged audience of drivers with Sense Per Mile, featured in their "Behind the Wheel" segment.
Take a look at some of our hot-topic discussions and discover what drivers had to say:
“What are some red flags 🚩 when looking for a driving job?”
Different drivers detect different red flags when looking for driving jobs. By being aware of these and addressing them proactively, you can create a more open and honest conversation about your job offerings.
What some drivers said:
What you can do:
Regularly review and update job details to ensure transparency and clarity.
Address common concerns such as unclear job descriptions, unrealistic expectations, and hidden terms.
Promote a culture of honesty and transparency in all communications.
“Do you prefer to get paid weekly or by the load? CPM, percentage, hourly, or salary”
What drivers said:
What you can do:
Listen to drivers' input to tailor job offerings
Be upfront and honest about pay
Opportunities to Connect with Drivers
We provide several solutions for you to put what drivers want to hear from your company right in front of them. Here are a few powerful ways to connect with drivers and enhance your brand perception:
Know Your Reputation
Reputation Watch is a powerful tool that provides valuable insights into your brand's reputation among the CDLLife audience. By keeping a pulse on awareness and sentiment among drivers, you can strategize and execute targeted campaigns to enhance brand perception.
What you can do:
Regularly monitor feedback and sentiment through Reputation Watch.
Use insights to inform your marketing and engagement strategies.
Share positive feedback and testimonials to build trust and credibility.
Sense Per Mile Podcast
Being a guest on Sense Per Mile allows you to directly engage with drivers and share your company’s vision, values, and responses to their concerns. This platform provides a unique opportunity to address the community and demonstrate your commitment to improving the industry.
What you can do:
Share your company’s initiatives and efforts to meet drivers’ needs.
Discuss solutions to common industry challenges.
Highlight success stories and testimonials from your drivers.