Importance of the Learning Phase in Recruitment Campaigns: Why a 3-Month Minimum is Ideal
Understanding the nuances of campaign learning and optimization is essential for achieving the recruiting results your team is looking for.
Among the various campaign durations, a 3-month campaign is recommended as the ideal minimum timeframe to test our lead generation solutions.
What is the Learning Phase?
The “learning phase” in recruitment campaigns marks the initial period where data is gathered, and adjustments are made to targeting, bidding, and creative elements to optimize performance.
The duration of a recruitment campaign is closely tied to the time it takes to hire suitable drivers and serves as the foundation upon which campaign performance is built.
A 3-month campaign provides sufficient learning time for our algorithm to gather data, optimize campaign performance, and attract hires. It's a dynamic period where fluctuations are common as the algorithm adapts to available data.
Why is a 3-Month Minimum Campaign Ideal?
A 3-month campaign allows us to make a better assessment of the campaign effectiveness, and to account for a carrier’s natural time to hire funnel, which typically could take up to 90 days.
Generating qualified leads doesn't guarantee immediate hires, as drivers may take weeks or months to transition to being hired in a carrier’s ATS. A 3-month campaign is the optimal amount of time for us to assess the effectiveness of the campaign.
What Does the Learning Phase Look Like?
We regularly review campaign metrics and adjust the budget in real-time. Working closely with the carrier to analyze applicant quality, we fine-tune campaign parameters for optimal results. This could involve refining job descriptions, adjusting ad copy, or adding custom questions. These optimizations are important to the overall success of a campaign and often challenging to achieve within the confines of a shorter timeframe.
Data Analysis in a 3-Month Campaign
Data analysis is a key component of the learning phase. By closely monitoring metrics such as application rates, conversion rates, and cost per hire, we are able to identify trends and areas for improvement. Using data-driven insights, we refine targeting strategies, adjust budget allocations, and fine-tune messaging to maximize campaign effectiveness. This continuous optimization process is facilitated by the longer duration of a 3-month campaign, allowing for more thorough data collection and analysis.
A 3-month minimum campaign duration provides the necessary time for algorithms to learn, data to accumulate, and adjustments to be made for optimal results. Leveraging data-driven insights, recruiters can ensure that their campaigns effectively engage and attract the right drivers, ultimately leading to successful hires.
Get a campaign started today.