Social Media Engagement: Get Real Results from Real Strategies

Utilize these tried and true social media strategies to turn your goals into wins.

Recruiters, imagine this

You grab your coffee and sit down for another day of trying to convince drivers that you’re the place to be. You scan the data from last month and a few drivers have made their way to your homepage. Suddenly, you hear a knock at the digital door. Nearly 700 eyes have opened in your direction, ready to check out any new opportunities you’re willing to set before them.

This is the real story of a recent client, and their numbers are still growing. We love seeing engagement and followers scale upward. Likewise, we see the importance of harnessing that growth to accomplish something.

CDLLife kicks off every social media management partnership with a goal-setting meeting. We want to represent your company accurately, which is why it’s important for us to pinpoint your specific tone and voice.

Are you more corporate? Do you prefer a friendly feel? We can accommodate.

In this call, we also discuss, in-depth, your needs as a company.

Some common goals are:

• Brand/online presence

• Connect with drivers

• Lead generation

• Boost company morale

• Encourage the driver community

• Educate the industry

• Advertise what you have to offer

Let’s talk content

Typically, the best way to share the best, most relevant content is to offer the most value. To know what your audience values, it is imperative to choose a social media management team that knows drivers. Our direct social media manager has been in the industry for over five years, pining through comment sections, responding to and listening to drivers, and identifying their struggles and values. Meeting drivers where they are is a CDLLife specialty and a skill that our most successful clients enthusiastically take advantage of.

• Show off your benefits and perks.

  Brag on your high promotion and retention rates. Advertise that pay raise. Did someone leave you a positive review? Why not put it into a custom graphic and make it shareable for everyone from Facebook to LinkedIn and beyond? Flaunt your updated equipment. Applaud and appreciate your drivers. Get personal.

• If you really want to polish your social crown, photos and videos are king

  If you have this type of content on hand, make sure it has reached the palms of your social media manager. Need help in this area? We have a professional media team that can travel to you. Our standard management package comes with custom graphics, but we have plenty of add-ons to help you stand out above the rest.

• Keep it organized

  We serve our clients an entire month of content at a time, delivered the month prior with enough time allotted for reviews and edits. From there, we schedule it and you can be as hands-on or off as you want until the next month.

If you’re currently running your own social media and need a little boost, here are a few tips from our team

• Take care of your drivers. Nothing accelerates negative feedback like bragging about a company that drivers lack respect for. On the contrary, listening to and serving your drivers makes honest and effective content possible. As you consistently practice this, positive responses will snowball into a positive image.

• Unless your tone is strictly corporate, we recommend being as human as possible. Recognize driver accomplishments such as a safe mile milestone or birthdays and anniversaries. Post a driver photo (with their consent) and give them a gift card shoutout. Show that you care about more than their time on the job. Their families and home time matter.

• Personally engage in the comment section and keep your Direct Messages open with answers handy for those FAQs. Your responses should be as helpful as possible and should align with your company's tone.

• Partner with CDLLife. We know what makes drivers roll their eyes, and what makes their eyes light up. We also know that your team is likely overwhelmed with everything going on in the industry right now. Let us take this one off your plate.
  
  

Contact us to learn more about pricing and opportunities