Turning Point • CDLLife Summit 2022

Your post-conference guide to level up your strategies.

At Turning Point • CDLLife Summit 2022, industry experts led attendees through a Trucker’s Timeline, helping pinpoint areas for strategy shifts and company growth.

Here, you have the opportunity to revisit each session and gain additional insights that can improve your company's potential for success.

RECRUIT & RETAIN: A Trucker’s Timeline
Travis Overton
President & Chief Executive Officer
CDLLife

President & CEO of CDLLife, Travis Overton, introduces the roadmap for Turning Point • CDLLife Summit 2022: From the first touchpoint a driver has with a company, to the best practices for retaining drivers for years to come. Summit 2022 content follows the entire driver experience within this timeline and offers tips and tricks to guide strategies every step of the way.

Pisper Trucking Co: A Trucker’s Timeline
Paul Gibson & Josh Hanes
Directors / Videographers
Bright Lights Media, KC

Watch from the drivers seat what it’s like to have a less-than-ideal experience with a carrier, from filling out an application to onboarding and through retention.

CONVERSION: Redefining Performance Marketing
Travis Overton
President & Chief Executive Officer
CDLLife

Travis Overton steps through the Conversion Stage of the Trucker’s Timeline, covering the fundamental principles of performance marketing. Discussing the methodology behind ad platforms and the complexities of acquiring leads, he breaks down the key factors that affect your company’s overall strategy. You’ll hear expert analysis of predicting your cost per lead, recommended performance marketing campaign adjustments, and how to optimize your campaign spend.

COMMITMENT: Steering the Driver Experience
Charles Gracey
President & Chief Executive Officer
Hot Seat Services

First impressions are critical to securing driver commitment. President & CEO of Hot Seat Services, Charles Gracey, analyzes the recruiting experience from a driver’s perspective and ensures you’re prioritizing your potential hires where it matters most. Charles brings the most important pain points of the industry under the microscope and suggests solutions to increase recruiter efficiency. This session will leave you with actionable takeaways and opportunities for your carrier to enhance your entire recruiting process.

ONBOARDING: Paving the Road for Retention

Moderated By:

• Becca Ridge
  Vice President of Client Services, CDLLife

Featured Panelists:

• Jessie Burnette
  Chief People Officer, Hirschbach Motor Lines

• Sadie Church
  Director of Recruiting & Marketing, Artur Express

• Bobbie Patterson
  Recruiter, Suit Transportation

Our panel of onboarding experts discuss best practices for a seamless driver experience from orientation to getting seated in a truck. Orientation and onboarding can make or break the retention of your drivers. In this session, our three industry-expert panelists will compare and share strategies for small carriers, mid-size carriers, and large carriers.

RETENTION: The New Recruiting
Max Farrell
Chief Executive Officer & Co-Founder
WorkHound

Implement the best strategies for retaining drivers in today's evolving work environment. Max Farrell analyzes current industry trends and highlights areas where your company can innovate. You'll learn the importance of creating growth opportunities and leveraging feedback directly from your drivers.

EVALUATION: Leveraging Data to Inform Change
Nick Schappler
Chief Operating Officer
CDLLife

Learn how to leverage the power of your evaluation process. Starting at the macro level, Nick Schappler helps you understand your data, identify the outputs you desire, and prioritize optimizations that make sense for your company. You’ll know how to efficiently process your data to make informed decisions and adjustments for your future strategy.

ADVOCACY: Instilling Pride Industry Wide
Leah Shaver
President & Chief Executive Officer
National Transportation Institute

Learn the techniques to forge a strong connection with your drivers and show that your company cares about what matters in their lives. During this session, you’ll put yourself in a driver's shoes and consider the Trucker's Timeline from their perspective. By learning how to approach your drivers with empathy, you can make a direct impact on long-term retention within your company.

FILL YOUR RECRUITING TOOLBOX:
Top 5 Services to Leverage

Featured Panelists:

• Mary Clarke, Senior Digital Media Strategist, CDLLife

• Heather Dumond, Vice President of Product, CDLLife

• Molly Gibson, Vice President of Sales Operations, CDLLife

• Jacob Ridge, Senior Onboarding Strategist, CDLLife

• Matt Roland, Vice President of Sales, CDLLife

Learn how to leverage the power of our new features directly from our team by getting to know the CDLLife Client Portal. In this guide, you'll discover how to maximize your lead routing strategies and put your company's best foot forward. CDLLife explains how you can create a strong brand and online presence without the heavy lifting that comes with custom development and implementation.

DRIVER WAGES’ NEW ERA:
Using Benchmarks To Drive Your Fleet’s Goals
Leah Shaver
President & Chief Executive Officer
National Transportation Institute

Explore how your company can leverage driver wage data to make informed decisions and drive growth. With the trucking industry constantly evolving, keeping up with wage data and trends is critical to recruiting and retaining drivers. In this session, we will delve deep into the key metrics that matter most.

Turning Point • CDLLife Summit 2022 provided invaluable insights into the trucking industry and strategies for success. From recruiting to retention, Summit covered all aspects of the driver experience, offering actionable takeaways for carriers of all sizes.

We look forward to seeing what the next Summit has in store and hope to see you there.