Turning Point • CDLLife Summit 2023

Your at-a-glance 2023 content guide

Turning Point • CDLLife Summit 2023 will bring together a diverse set of speakers to deep-dive into topics like recruiting, retention, data-driven campaign management, and more.

Here, you have the opportunity to learn more about each session and get a sneak peek for what to expect.

Meet the Speakers

Thursday, August 3

Navigating the Future: An Outlook on Recruiting & Retention Trends in the Trucking Industry

Tim Crawford
Co-Founder & Chief Executive Officer
Tenstreet

Tim Crawford, Co-Founder and CEO of Tenstreet, will provide valuable insights into the current state of recruitment and retention in the trucking industry. Drawing on the latest data from Tenstreet and Driver Pulse, Crawford will discuss what to expect for the rest of 2023 and offer practical guidance on how carriers can stay ahead of the curve. In this session, you will gain a deep understanding of the data-driven trends that are shaping recruiting and retention in the trucking industry. Crawford will share actionable advice and best practices to help you optimize your recruitment processes, improve driver retention rates, and succeed in today's competitive market. Learn from one of the industry's leading experts and gain a strategic edge in your recruiting and retention efforts.

Freight Market Update

Dean Croke
Principal Analyst
DAT Freight & Analytics

Gain valuable insights into the 2023 freight market from the carrier, shipper, and broker perspectives

Tactical Solutions for Common Lead Gen Pitfalls

Bobby Thompson
Chief Product & Technology Officer
CDLLife

Bobby Thompson will identify common lead generation pitfalls across the industry and provide solutions to tackle your specific pain points.

Breakout Sessions

Recruiter Bootcamp
Charles Gracey
President
Hot Seat Services

Charles Gracey will give a crash course of his “Recruiter Bootcamp,” designed to help recruiters and carriers effectively communicate and connect with drivers. Leave with actionable takeaways to activate hires, streamline processes, and maximize the impact of your recruiting tools.

Big Carrier Retention for Small Carrier Operations
Adam Wingfield - Speakers
Founding Managing Director
Innovative Logistics Group

Adam Wingfield will focus on recruiting resources and retention strategies for small carriers to keep up with attrition and turnover. Prepare your company, no matter how small, for the next freight cycle.

Tactics for Maximizing Lead Gen Vendor Partnerships
Jacob Ridge
Director of Lead Generation
CDLLife

Jacob Ridge will provide valuable guidance on maximizing the value of your vendor relationships. Learn how to implement effective communication with your partners, align your goals, and streamline the execution of your campaigns.

Recruiting & Retention Strategies That Work

Kelly Anderson
President
Kelly Anderson Group

In this session, Kelly Anderson, President of Kelly Anderson Group, will outline industry-leading techniques that have helped hundreds of companies overcome the challenges of finding, recruiting, and retaining the drivers they need. Attendees will learn where to find drivers, proactive retention methods, how to optimize the structure of their recruiting departments, and more.

PANEL: Understanding the Driver POV

This panel brings together industry professionals who have a unique and valuable perspective on drivers. All come to the table with backgrounds as professional drivers and use their past experience on the road, combined with their current industry positions, to have a candid conversation.

Moderated by the hosts of the podcast, Sense Per Mile, this discussion will get to the core of what matters most to drivers and understanding their point of view.

Moderated By:

Paul Gibson Vice President of Video Production, CDLLife
Charles Gracey President, Hot Seat Services

Featured Panelists:

Laura Duryea Manager of Recruiting, Retention, and Driver Development, Boyle Transportation
Michael Lombard Owner Operator, Lombard Trucking
Rob Sitarski Supervisor, Customer Service & Dealer Relations, Hansen & Adkins
Tommy Valenzuela Director of Recruiting, Hansen & Adkins Auto Transport

Friday, August 4

Roundtable Breakfast

We’ve paired some of the industry’s most pressing topics with subject matter experts to help share insights, pain points, and strategies during our roundtable discussions.

Roundtable Discussion Topics:

Boosting Your Brand
Christine Gaede • Social Media Manager, CDLLife
Discuss tactics for boosting your brand awareness, engaging digitally with drivers, and creating a strong social media presence.
The Lead You Need: Direct vs. Matched
Macee Scott • Senior Digital Media Strategist, CDLLife
Discuss the differences between direct and matched leads, and learn how to identify the right campaign for your hiring needs.
Lead Gen Pain Points & Solutions
Lauren Van Wagoner • Senior Digital Media Manager, CDLLife
Discuss how to overcome common obstacles in lead generation and develop a more effective approach to attracting the hires you need.
Building A Driver Mentorship Program
Josh Mecca • Director of Recruiting, Grammer Logistics
Discuss ways to build meaningful mentorship programs for drivers that aid your company’s culture and retention.
Combating Recruiter Burnout
Charles Gracey • President, Hot Seat Services
Discuss recruiting pain points, how to avoid burnout, and strategies to reignite your department.
EV’s & their Impact on Recruiting
Sadie Church • Vice President of Driver Relations, Artur Express
Discuss how EV’s are changing the industry and the impact they have on the future of your recruiting.
Diesel Mechanic Recruiting
Toni Tovi • President, Brightflag Recruiting
Discuss techniques for identifying and targeting potential diesel mechanic candidates, as well as methods for nurturing and converting those candidates into successful hires.
Importance of Accurate Driver File Compliance
Adam Wingfield • Founder, Innovative Logistics Group
Discuss the importance of regulatory adherence, streamlining your processes for efficient operations, and ensuring your fleet stays within compliance standards.

Staying Up to Speed: Preparing for Gen-Z Drivers

In this session, deep dive into understanding the newest generation entering the workforce. This discussion aims to explore the best technology, training, and recruitment strategies for attracting Gen-Z drivers. By implementing a course of action, companies can successfully keep up with the newest generation of drivers and set themselves up for long-term success.

From recruiting to retention, Summit will cover all aspects of the driver experience, offering actionable takeaways for carriers of all sizes.

We look forward to seeing how Summit will impact the future of your company.