Insights from Analyzing Millions of Driver Journeys: Optimize Recruitment Funnels & Reduce Wasted Ad Spend
By addressing key challenges with targeted, data-driven solutions, you can reduce inefficiencies, cut wasted spend, and ensure that your recruitment process is as effective as possible.
Leverage insights from our analysis of millions of driver journeys ⬇️
Challenge: Drivers aren’t ready to switch jobs
Our data shows that in some cases, up to 40-50% of applicants aren't immediately ready to switch jobs. Qualified drivers may be interested but are too busy or not quite ready to make a move today. This results in half of your best leads getting lost in the process.
Solution: Intent Engine
By understanding driver intent beyond full application completion, the Intent Engine ensures meaningful connections and outcomes for drivers and carriers alike.
Maintaining a consistent line of communication and providing relevant updates ensures that when drivers are ready to switch jobs, your company is their first choice.
Key benefits of the Intent Engine include increased engagement, higher response rates, and a streamlined recruitment process.
Challenge: High approval, low hiring rates
Despite approving many applicants, up to 60-80% are not hired. This indicates a misalignment in goals and priorities between drivers and carriers that can significantly delay time-to-hire and reduce conversion rates.
Solution: Aligning goals & priorities
By identifying goals and priorities, you can keep drivers engaged, especially if they need more time before moving forward with a job opportunity. This ensures that qualified drivers and recruiters are on the same page about next steps, converting what would otherwise be lost opportunities into successful hires.
In some cases, the lead to hire funnel may look like this:
Challenge: Multiple application sources
We found that up to 40-60% of drivers apply through multiple sources, making it challenging to track and manage their journey effectively.
Solution: Clarity
Imagine trying to navigate a cross-country haul with different parts of your route on separate maps. It’s nearly impossible to see the full picture. Clarity brings all the routes together, providing a clear and comprehensive view of your recruitment pipeline. This holistic perspective allows directors of recruiting and budget managers to identify which sources are working best, where leads are originating, and manage applications more effectively, ensuring that no driver slips through the cracks.
Challenge: Managing budgets across multiple lead generation providers
Managing budgets across various lead generation providers is complicated and can result in up to 60% in wasted ad spend.
Solution: Maximizing ROI
By analyzing performance data and reallocating resources to the highest-performing sources, you can reduce wasted ad spend and ensure that your budget is used efficiently.
In some cases, the lead to hire funnel may look like this:
By analyzing millions of driver journeys and thousands of recruiting funnels, we've developed data-driven solutions that address the key challenges in the hiring process. From automated engagement and streamlined processes to unified dashboards and optimized ad spend, our solutions ensure that you can attract, engage, and hire the best drivers.