Recruiting Drivers Via Text Blast: Learn Best Practices & Benefits
Text blasts are an efficient way to put your job information directly at drivers fingertips. Understanding the benefits and use cases of text blasts can significantly enhance your recruitment efforts.
This guide dives into the advantages of text blasts and when to employ them to achieve your truck driver hiring objectives.
When to Use Text Blasts:
Communicate Job Openings
One of the most effective uses of text blasts is communicating your job openings. By sending out a text blast, you can quickly inform potential drivers about available positions and encourage them to the next step in the application process.
Target Pre-Qualified Drivers in High-Need Areas
Text blasts are a solution for targeting pre-qualified drivers in certain areas. This allows you to reach out to the right drivers who are more likely to fill urgent openings.
Announce Career Fair
If you're hosting a career fair or any recruitment event, text blasts are a great way to boost attendance. Sending a reminder about the event, along with key details such as date, time, and location, ensures drivers are well-informed and more likely to participate.
Time-Sensitive Announcements
For updates like pay increases, new bonuses, or important policy changes, text blasts ensure the information is delivered directly to a driver’s phone.
Re-Marketing Follow-Up Reminders
Use text blasts as a way to re-engage drivers who are in the “unable to contact” status.
& More!
Unlock the potential of text blasts to streamline any of your recruiting objectives and reach drivers faster.
How It Works:
Collaborate with a Digital Media Strategist Work closely with a designated Digital Media Strategist to define your Text Blast campaign objectives. This collaboration ensures that your campaign is strategically aligned with your recruitment goals.
Craft a Tailored Message Create a message that resonates with your target audience.
Direct to Your Job Opening or Landing Page Use your text blasts to steer potential drivers towards your job openings or specific landing pages. This direct approach simplifies the application process and increases conversion rates.
Flexible Scheduling & Deployment
Scheduling your Text Blasts whenever and at whatever cadence you need. This ensures you can efficiently stay on top of lead flow and adapt to changing recruitment demands.
Advantages of Text Blasts:
Immediate Reach & Engagement
Text messages are an immediate solution and are typically read within minutes of being received.
Targeting Capabilities
Text blasts can be easily customized and targeted to a specific location or drivers with certain qualifications.