Truck Driver Marketing Tips & Insights
Is your team consistently think about how to transition drivers from awareness to consideration to decision?
Have they analyzed their processes?
Do they have the right marketing strategy and tools to do so?
Here are some valuable insights shared on Sense Per Mile by Kevin Hall, CEO, and Jacob Ridge, Director of Lead Recruiting, that can push your recruitment strategy in the right direction.
The Abandoned Shopping Cart
Kevin draws a powerful analogy between truck driver recruitment and an abandoned shopping cart. He emphasizes the importance of recognizing that not all applicants are ready to make a move immediately.
Many potential drivers apply without being fully prepared to make a decision.
Don’t let these leads slip away—nurture them.
Closing the Deal
Kevin also emphasizes the importance of being prepared to close deals when the opportunity arises.
Ensure your recruitment process is equipped to convert interested drivers into actual hires.
Understand the journey a driver goes through and tailor your strategies to guide them through these stages effectively.
Setting Clear Goals & Diversifying Strategies
Remarketing should be a core component of your recruitment strategy, not just an afterthought.
Many view remarketing as a "cherry on top," but Jacob argues it should be a fundamental part of your strategy. It helps keep drivers engaged and moves them through the recruitment funnel.
Consistently think about how to transition drivers from awareness to consideration to decision.
CDLConnect provides the tools and intelligence to help you implement these insights, reducing inefficiencies and enabling you to focus on what you do best—hiring drivers.
For a more detailed discussion on these insights, watch the full episode of Sense Per Mile featuring Kevin Hall and Jacob Ridge here.