Travis Overton steps through the fundamental principles of your performance marketing in the Conversion Stage of the Trucker’s Timeline. Discussing the methodology behind ad platforms and the complexities of acquiring leads, Travis breaks down the key factors that affect your company’s overall strategy. You’ll hear expert analysis of predicting your cost per lead, recommended performance marketing campaign adjustments, and how to optimize your campaign spend.

Conversion:

Redefining Performance Marketing

Travis Overton | President & CEO | CDLLife