President & CEO of CDLLife, Travis Overton, introduces the roadmap for Turning Point • CDLLife Summit 2022: From the first touchpoint a driver has with a company, to the best practices for retaining drivers for years to come. Learn how Summit 2022 content follows the entire driver experience and offers tips and tricks to guide strategies every step of the way.
Travis Overton
President & CEO, CDLLife
Recruit & Retain: A Trucker’s Timeline
Travis Overton steps through the fundamental principles of your performance marketing in the Conversion Stage of the Trucker’s Timeline. Discussing the methodology behind ad platforms and the complexities of acquiring leads, Travis breaks down the key factors that affect your company’s overall strategy. You’ll hear expert analysis of predicting your cost per lead, recommended performance marketing campaign adjustments, and how to optimize your campaign spend.
Conversion:
Redefining Performance Marketing
Travis Overton | President & CEO | CDLLife
First impressions are critical to securing driver commitment. President & CEO of Hot Seat Services, Charles Gracey, analyzes the recruiting experience from a driver’s perspective and ensures you’re prioritizing your potential hires where it matters most. Charles brings the most important pain points of the industry under the microscope and suggests solutions to increase recruiter efficiency. This session will leave you with actionable takeaways and opportunities for your carrier to enhance your entire recruiting process.
Commitment:
Steering the Driver Experience
Charles Gracey | President | Hot Seat Services
Our panel of onboarding experts discuss best practices for a seamless trucker experience from orientation to getting seated in a truck. Orientation and onboarding can make or break the retention of your drivers. In this session, our three industry-leading panelists compare and share strategies for small carriers, mid-size carriers, and large carriers.
Onboarding:Paving the Road for Retention
Panelists:
Jessie Burnette | Chief People Officer | Hirschbach
Sadie Church | Director of Recruiting & Marketing | Artur Express, Inc.
Bobbie Patterson | Recruiter | Suit Trans
Moderated By:Rebecca Ridge | Vice President of Operations & Client Services | CDLLife
Implement the best strategies for your company to retain drivers in today’s evolving work environment. Max Farrell analyzes current industry trends and calls out the areas where your company can innovate. You’ll learn the importance of creating growth opportunities and leveraging feedback straight from your drivers.
Retention:The New Recruiting
Max Farrell | Co-Founder & CEO | WorkHound
Learn how to leverage the power of your evaluation process. Starting at the macro level, Nick Schappler helps you understand your data, identify the outputs you desire, and prioritize optimizations that make sense for your company. You’ll know how to efficiently process your data to make informed decisions and adjustments for your future strategy.
Evaluation: Leveraging Data to Inform Change
Nick Schappler | Chief Operations Officer | CDLLife
Learn the best ways to connect with your drivers and show your company cares about what matters most in their lives. During this session, you put yourself in a driver’s shoes and consider the Trucker’s Timeline from their perspective. By learning how to approach your drivers with empathy, you’ll make a direct impact on long-term retention within your company.
Advocacy: Instilling Pride Industry-Wide
Leah Shaver | President & CEO | National Transportation Institute
Get to know the CDLLife Client Portal and how to leverage the power of out new features directly from our team. You’ll learn how to maximize your lead routing strategies and put your company’s best foot forward. CDLLife explains how you can create a strong brand and online presence without dealing with the heavy lifting that comes with custom development and implementation.
Fill Your Recruiting Toolbox: Top 5 Services to Leverage
Mary Clarke | Senior Digital Media Strategist
Heather Dumond | Vice President of Product
Molly Gibson | Vice President of Sales Operations
Jacob Ridge | Senior Onboarding Strategist
Matt Roland | Vice President of Sales
