President & CEO of CDLLife, Travis Overton, introduces the roadmap for Turning Point • CDLLife Summit 2022: From the first touchpoint a driver has with a company, to the best practices for retaining drivers for years to come. Learn how Summit 2022 content follows the entire driver experience and offers tips and tricks to guide strategies every step of the way.
Travis Overton
President & CEO, CDLLife
Recruit & Retain: A Trucker’s Timeline
Travis Overton steps through the fundamental principles of your performance marketing in the Conversion Stage of the Trucker’s Timeline. Discussing the methodology behind ad platforms and the complexities of acquiring leads, Travis breaks down the key factors that affect your company’s overall strategy. You’ll hear expert analysis of predicting your cost per lead, recommended performance marketing campaign adjustments, and how to optimize your campaign spend.
Conversion:
Redefining Performance Marketing
Travis Overton | President & CEO | CDLLife
First impressions are critical to securing driver commitment. President & CEO of Hot Seat Services, Charles Gracey, analyzes the recruiting experience from a driver’s perspective and ensures you’re prioritizing your potential hires where it matters most. Charles brings the most important pain points of the industry under the microscope and suggests solutions to increase recruiter efficiency. This session will leave you with actionable takeaways and opportunities for your carrier to enhance your entire recruiting process.
Commitment:
Steering the Driver Experience
Charles Gracey | President | Hot Seat Services
Our panel of onboarding experts discuss best practices for a seamless trucker experience from orientation to getting seated in a truck. Orientation and onboarding can make or break the retention of your drivers. In this session, our three industry-leading panelists compare and share strategies for small carriers, mid-size carriers, and large carriers.
Onboarding:Paving the Road for Retention
Panelists:
Jessie Burnette | Chief People Officer | Hirschbach
Sadie Church | Director of Recruiting & Marketing | Artur Express, Inc.
Bobbie Patterson | Recruiter | Suit Trans
Moderated By:Rebecca Ridge | Vice President of Operations & Client Services | CDLLife
Implement the best strategies for your company to retain drivers in today’s evolving work environment. Max Farrell analyzes current industry trends and calls out the areas where your company can innovate. You’ll learn the importance of creating growth opportunities and leveraging feedback straight from your drivers.
Retention:The New Recruiting
Max Farrell | Co-Founder & CEO | WorkHound
Learn how to leverage the power of your evaluation process. Starting at the macro level, Nick Schappler helps you understand your data, identify the outputs you desire, and prioritize optimizations that make sense for your company. You’ll know how to efficiently process your data to make informed decisions and adjustments for your future strategy.
Evaluation: Leveraging Data to Inform Change
Nick Schappler | Chief Operations Officer | CDLLife
Learn the best ways to connect with your drivers and show your company cares about what matters most in their lives. During this session, you put yourself in a driver’s shoes and consider the Trucker’s Timeline from their perspective. By learning how to approach your drivers with empathy, you’ll make a direct impact on long-term retention within your company.
Advocacy: Instilling Pride Industry-Wide
Leah Shaver | President & CEO | National Transportation Institute
Get to know the CDLLife Client Portal and how to leverage the power of out new features directly from our team. You’ll learn how to maximize your lead routing strategies and put your company’s best foot forward. CDLLife explains how you can create a strong brand and online presence without dealing with the heavy lifting that comes with custom development and implementation.
Fill Your Recruiting Toolbox: Top 5 Services to Leverage
Mary Clarke | Senior Digital Media Strategist
Heather Dumond | Vice President of Product
Molly Gibson | Vice President of Sales Operations
Jacob Ridge | Senior Onboarding Strategist
Matt Roland | Vice President of Sales
Leah Shaver • The Driver Shortage Is Here // Turning Point • CDLLife Summit 2021
President & CEO of the National Transportation Institute, Leah Shaver kicked off the Summit by sharing the main reasons behind the driver shortage and offering recommendations to combat this critical issue. By removing obstacles, shifting stigma, and zoning in on retention, we have the power to create an attractive environment for deserving drivers.
Travis Overton • Navigating The Future Of Recruiting // Turning Point • CDLLife Summit 2021
The noise level in the driver marketplace has become overwhelming, meaning cross-platform ad saturation should motivate companies to create ways to set themselves apart from the competition. President & CEO of CDLLife, Travis Overton, shared expert knowledge on the range of platforms and strategies he uses to optimize display and search advertising to the highest degree.
Bobby Thompson • Data Driven: Breaking Down Lead Analytics // Turning Point • CDLLife Summit 2021
In today’s world, data insights can make or break your company’s success ceiling. Your organization’s ability to correctly interpret the data in a strategic way is the key to that success. Chief Technology Officer at CDLLife, Bobby Thompson dove deeper into the skills needed to interpret hiring data and decrease recruiting costs. Every aspect of the driver hiring funnel, from the first impression your ad makes to getting a driver in the seat, can be adjusted to optimize your cost per lead for effectiveness.
Inertia: Keeping Forward Momentum in Recruiting // Turning Point • CDLLife Summit 2021
Timothy Norlan: Vice President of Driver Employment, Roehl Transport, Inc.
Andrea Mueller: Media & Onboarding Manager, Prime Inc.
Melissa Nishan: Vice President of Driver Recruiting, Epes Transport
Greg Iverson: Director of Recruiting, Koch
A panel curated to include the industry’s top minds in recruiting and retention gave feedback about the state of attracting drivers in today’s climate, how to improve in areas where companies fall short, and the initiatives needed for forward momentum in the industry.
CEO Sit Down Panel // Turning Point • CDLLife Summit 2021
Jeremy Reymer: Founder & CEO, Driver Reach
Mark Colson: President & CEO, Alabama Trucking Association
Sherri Garner Brumbaugh: Chair of the Board: American Trucking Associations
Kevin Burch: Vice President of Governmental Affairs: Martin Transportation Systems
Ellen Voie: President & CEO, Women in Trucking
The best of the best drove the discussion in this panel. With decades of combined leadership experience in the industry, their seasoned advice gave a clear picture of the direction the industry should strive towards.
Celebrating America's Heroes
Turning Point • CDLLife Summit 2021
We were humbled to unveil the Veterans In Trucking wrap honoring Ken Mateer of American Central Transport (ACT). Thank you for your service, Ken!