Bobby Thompson • Data Driven: Breaking Down Lead Analytics // Turning Point • CDLLife Summit 2021

In today’s world, data insights can make or break your company’s success ceiling. Your organization’s ability to correctly interpret the data in a strategic way is the key to that success. Chief Technology Officer at CDLLife, Bobby Thompson dove deeper into the skills needed to interpret hiring data and decrease recruiting costs. Every aspect of the driver hiring funnel, from the first impression your ad makes to getting a driver in the seat, can be adjusted to optimize your cost per lead for effectiveness.